Successful brands deal with opportunities and challenges as they happen, not after. As in-store visitations shift, intelligent segment tracking ensures marketers stay on top of trends and ahead of competitors.
Affinity OnTrack merges social data with visitation and Nielsen-licensed panel data to help marketers better measure and understand foot traffic.
•Access real-time visitations by segments to measure pricing, innovation, or promotional impact
•Benchmark campaign performance against competitor segments
Behaviors of 250MM+ social profiles
•Build more effective promotions based on segment performance
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Retail Rising: Everyone Wants In On Physical
Retail exploded in 2020, and gradual reopenings of physical stores have pushed that momentum into a hearty industry forecast of $4.33 trillion.