All-seeing data for

smarter customer tracking



Successful brands deal with opportunities and challenges as they happen, not after. As in-store visitations shift, intelligent segment tracking ensures marketers stay on top of trends and ahead of competitors.

Affinity OnTrack merges social data with visitation and Nielsen-licensed panel data to help marketers better measure and understand foot traffic.

  • Access real-time visitations by segments to measure pricing, innovation, or promotional impact
  • Benchmark campaign performance against competitor segments
  • Behaviors of 250MM+ social profiles
  • Build more effective promotions based on segment performance

Download our free guide

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